Email Marketing

By | Ecommerce, Online Marketing, Website Marketing

Email marketing is a great cost effective way to promote your website or business – if you use it wisely!  It builds relationships with your existing audience by sending emails that drive more potential customers to your website which means more calls, and more revenue.  With this valuable marketing tool you can increase your exposure, income, and create a database of customers which will be vital to your website marketing plan.

Here are some of our suggestions for achieving a successful email marketing campaign:

  • Most people dislike unsolicited email.  They consider it to be SPAM.  To get around this only use ‘opt in’ email marketing.  This means people have to agree to receive promotional emails from you.  You also need to make sure you provide a way for them to unsubscribe if they no longer want to receive your newsletters or promotions etc.
  • Personalise your emails as much as possible.  Make sure the tone of the email is friendly, familiar and gives that one-on-one conversational feel.  Use an informal greeting (“Hi John”) rather than a formal one (“Dear Sir”). Depending on which email marketing program you are using you can often personalize your email promotions based on what people have previously purchased, their location  etc.
  • Keep your emails concise and short.  These days the average person’s inbox is very busy.  Your customers will open and read your emails if they know you’re going to get to the point quickly.  Show them promptly ‘what’s in it for them’ if they read your email.
  • Graphics.  Go easy on graphics in your email.  If you do use them, make sure they are relevant.  Too many graphics will make your email size larger and slower to load.  Your recipient may get bored waiting and instead just hit delete.
  • ‘Subject’ line.  Careful consideration should be given to what you write in the ‘Subject’ line.  It needs to get their attention and should be short and friendly.  To avoid ending up in your customer’s SPAM folder don’t use capital letters in the subject line and avoid using words that make it sound like you’re trying to sell something.  Perhaps include your customer’s name or suggest a solution to a problem or ask a question.
  • Call to action.  Include this early on, as this can allow your customer to respond straight away without having to wade through your entire email.  Direct them where to go if they wish to find out more about your offer.  Repeat your call to action at the end of your message but with a more urgent feel to motivate a response from the reader.
  • Always endeavour to obtain email addresses from your website visitors so that you can entice them to return in the future.

For more information on creating successful email marketing campaigns talk to WebDesignGuys today. We include a MailChimp newsletter integration service as part of all our website design packages and we can show you how to get the most out of it.

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Get the most from your ecommerce website

By | Ecommerce, Online Marketing, Website Design, Website Marketing

In order to turn visitors into customers on your website you need to pay special attention to your product pages.  Potential customers need to be provided with as much product information as possible to help them make their purchases with confidence.  Try to anticipate the types of questions your customers may have and make sure you have the answers at the ready.  Ensure their shopping experience on your site is a breeze as frustrated customers often will not complete the sale or ever return to your shop again!

Essentials on product pages:

  • High quality images of your product – from all angles, use a zoom in feature and perhaps also consider a staged shot showing your product in use.
  • A review and rating system so customers can see how great everyone thinks your products are.
  • Include suggestions on similar products the customer may be interested in.
  • When selling clothing include an accurate sizing chart to reduce having to deal with returns.
  • Be clear on exactly what the customer is buying – what is included and what is not. Include specifications and ingredients if applicable.
  • Explain shipping costs clearly early in the sale process. Customers may abort the sale if they are faced with unexpected shipping costs.
  • Another trick of the trade is to allow free shipping once a certain value of products is added to the cart. This little incentive can encourage customers to spend just a little bit more on your products.
  • A good sales technique can be offering multi-buy discounts. This is something we all see at our local supermarkets on a regular basis but it can work equally well put to use on your online shop to encourage customers to ‘spend to save’.

At WebDesignGuys we have the experience and knowledge to get your ecommerce website pumping!  If you would like to discuss further how to improve your website performance call or email us today.

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Sell your products online!

By | Ecommerce, Online Marketing, Website Marketing

Would you like to be self employed? Maybe a kind of an online entrepreneur selling your products to your customers locally or globally? Then pay attention  as I’m going to show you the basic details you need in order to get your website turning over sales conversions. Note: This is only a basic overview to getting your site onto the internet and making sales.

How to sell products successfully online:

1) You’ll need a good domain name (eg. WebDesignGuys can help you choose and register the best domain name for your business. Choosing the right domain name can help drive traffic to your website!

2) You can’t get onto the internet without a reliable website host. This is where all of your files and images are stored for your website. Website hosts also handle your emails. For example if you are a plumber and your domain name is then your host can set you up with a professional email account like WebDesignGuys have affordable managed website hosting plans so you don’t need to worry about learning the technical jargon.

3) Next you would want a website developer, cough.. I know of one! WebDesignGuys are very affordable and produce quality websites that produce results. Ecommerce development includes secure credit card gateway setup, configuring taxes, shipping, product uploading. This work must be undertaken by a professional to get great results.

4) Online marketing is one of the most crucial areas to think about if you’re wanting to sell your products online. A lot of people get a website built and don’t set aside any budget for search engine optimisation or pay per click advertising. This is like a nail in the coffin for your business. If you are serious about succeeding and don’t want your business to fail then it is absolutely crucial to set aside enough of your total budget for this. The typical small business will usually spend around $500 month. SEO is a long term strategy.   Allowing 3-6 months, sometimes a year to get solid results is needed. This is dependent on how competitive your market is.

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